Showing posts with label clueless. Show all posts
Showing posts with label clueless. Show all posts

Monday, November 21, 2016

After Trump Win, Ad Agencies Admit They're Clueless On How To Market To Midwest Consumers


http://www.zerohedge.com/news/2016-11-21/after-trump-win-ad-agencies-admit-theyre-clueless-how-market-midwest-consumers
In the wake of Donald Trump’s election as U.S. president with a wave of support from middle American voters, advertisers are reflecting on whether they are out of touch with the same people—rural, economically frustrated, elite-distrusting, anti-globalization voters—who propelled the businessman into the White House. Mr. Trump’s rise has them rethinking the way they collect data about consumers, recruit staff and pitch products.

“Every so often you have to reset what is the aspirational goal the public has with regard to the products we sell,” said Harris Diamond, McCann’s CEO. “So many marketing programs are oriented toward metro elite imagery.” Marketing needs to reflect less of New York and Los Angeles culture, he said, and more of “Des Moines and Scranton.”

Wednesday, November 7, 2012

Max Keiser: 'Barack Obama is clueless. Mitt Romney will bankrupt the country'

http://www.independent.co.uk/news/world/americas/max-keiser-barack-obama-is-clueless-mitt-romney-will-bankrupt-the-country-8269633.html
Of the many themes that Keiser returns to in his shows, one of the most interesting and incendiary is the relationship between big business and Congress. He has openly accused senior politicians of using investigations into financial malpractice as a way of acquiring market information so as to benefit themselves.

"Democracy is not well served by the current political configuration in America," he maintains. "The entire political establishment is designed around enriching a minority of people who have access to both information and capital. Take the CIA. They have recently opened up their services to hedge funds. Hedge-fund managers can now hire CIA agents to do research on pharmaceutical companies, defence contractors, or oil contracts."