Random Thoughts from an Organized Mind: 2022

Content monetization will allow for Twitter empires to be built You need to start preparing today In this thread I’ll cover: • Experiment with video • Master threads • Master Twitter Spaces • Network with other content creators • Improve your writing

ACTION ITEMS: • Use your smartphone camera (nothing fancy is necessary) • Record short form videos (literally doesn’t have to be longer than 10 seconds) • Recreate memes in video form • Break down the news stories of the day • Give a hot take

Master threads The number one way to get impressions on Twitter is quality threads Monetization will for sure come to threads, as mid thread ads are a no brainer Practice writing threads now, make massive profits in the future

ACTION ITEMS: • Make a list of topics you care about • Choose a topic and break it into 3 or 4 ideas • Flesh out those ideas with bullet points • You now have enough content for a thread • Post once a week, this practice will be invaluable

Master Twitter Spaces Twitter Spaces is the best live audio tool on the entire internet Expect Twitter to double down on this killer feature with monetization Sponsored Spaces are a no brainer Spaces are also one of the best ways to build an audience

ACTION ITEMS: • Make it a regular habit to listen to and speak on Spaces daily • Take notes on what makes Spaces entertaining and interesting • Host your own regular space (only need to do this once a week) • Start building your regular Spaces audience now

Network with other content creators Content created in collaboration with others always gets more eyes More eyes = more profit when you can monetize Start networking now with similar accounts

ACTION ITEMS: • Reply to tweets on similar accounts in the same niche • DM offering to collaborate on content • Write collab tweets and threads • Draft out ideas to make it easy for your collaborator. Send them over so creating content is as easy as possible for them

Improve your writing Twitter is a writing platform In order to get more impressions and engagement, you need to improve your writing A well written tweet has the power to get millions of impressions More impressions = more profit when monetization starts

ACTION ITEMS: • Focus on the quality of your writing • Make your writing more concise • Less words • More punchy • Make the first line in the tweet hook users in • Read books on writing (my favorite is Elements of Style)

Thousands of people are making millions of dollars off of Youtube content monetization That powerful revenue generator is coming to Twitter If you start building now, you’ll be amongst the first to build a true Twitter empire

Pitch Decks by Brett Adcock

— Follow a proven structure — The best decks tackle the following: → Company purpose → Problem → Solution → Team → Product → Biz Model → Market/TAM → Financials → Competitors

— Declare an enemy — You want to create common ground immediately in a pitch. Don't make it "Your Company vs The Investors". Make it "All of Us vs The Problem". Put the investors on your side ASAP. E.g. The common enemy for Tesla is fossil fuels.

— Clarify the problem — No one will invest without understanding the real problem you solve. You have to give clarity on: → What the problem is → Who it affects → What current solutions exist → Why those solutions are failing Then explain why you're the best at solving it

p.s. Investors love seeing founders solving a personal pain point.

"I couldn't find a solution for X issue so I created Y" Having a personal problem you are trying to solve makes you the customer.

— Accentuate your social proof — If you have: → High User Engagement → Product Market Fit → A dynamic team → Proven sales Highlight this in your deck. Investors want to know you have momentum and opportunities outside of their investment.

— Sell the benefits — There will be a time to showcase your features. Investors want to know the benefits your product brings to the market. These benefits highlight the real opportunity. e.g. Figure: no more 8 hour days & high attrition, robots can work 20 hours a day.

— Talk long-term — Investors need to know that this is a 10-year (minimum) project for you and your team. Commit by showing your massive plans, broken down by milestones. E.g. Year 1: we will accomplish X, Year 5: we will accomplish Y, etc.

— Give succinct data — Have every bit of data in your back pocket, but only show the key notes. If you show everything, none of it will bear weight in the pitch. If you show the most important points, it will stick in investors' minds.

Pro Tip: Bring a pitch deck to meetings with an extended Appendix. The Appendix includes answers to every possible question you might encounter. Over time as you field new questions, add them to the Appendix.

— Customize your format — Meeting with Sequoia? They have a recommended format. Chatting with First Round? They could have a different pitch deck preference. Research if the Partner has a recommended deck format, and use it. They're telling you how they think. Align with them

— Talk openly about risk — Investors know that every opportunity is risky. You aren't going to trick them into thinking otherwise. But you can show that you: → Have thought your idea through → Believe you will overcome the risks → Are realistic (enough) about your company

Let's recap: → Follow a proven structure → Declare an enemy → Clarify the problem → Accentuate your social proof → Sell the benefits → Talk long-term → Give succinct data → Customize your format → Talk openly about risk