As Online Retailers Launch Vendor Financing, Is Apple Credit Corp Imminent?

This is sign of shrinking profitability going forward, as even profitable companies are scrambling to keep the plates spinning.  As business conditions get tougher, innovative companies have to become more "innovative" to satisfy shareholder expectations.  Longer-term, this will end in tears for equities.

http://www.zerohedge.com/news/2012-10-08/online-retailers-launch-vendor-financing-apple-credit-corp-imminent